Project Charters and "Beginning with the End in Mind": A Powerful Combination for Effective Leadership
- Andrea Morris
- Jun 18, 2024
- 2 min read

Stephen Covey's 7 Habits of Highly Effective People is a timeless classic in the personal development space. One habit that stands out for its applicability to project management is Habit 2: "Begin with the End in Mind." This concept parallels the creation of a project charter, a critical initiating document in project management. Both involve envisioning the desired outcome before taking action. Let's explore how these two powerful tools can be used together to enhance leadership effectiveness.
Envisioning Success
"Begin with the End in Mind" is about having a clear, long-term vision of what you want to achieve. It's about understanding your personal values and life goals. Similarly, a project charter defines the high-level objectives, scope, and stakeholders for a project. It provides an overview of what the project aims to deliver. Both the habit and the charter require you to think about the end result before starting the journey.
Clarity and Focus
Having a clear end goal, whether personal or project-related, gives you direction and focus. It helps you prioritize efforts on what's truly important. Without a clear vision or charter, you risk expending energy on non-essential tasks. By beginning with the end in mind and creating a project charter, leaders ensure everyone involved understands the objectives and can work towards the same outcome.
Aligning Actions
Once you have your vision or charter, decisions and actions become easier. You can ask yourself, "Does this activity align with my goal?" or "Will this task contribute to the project's objectives?" This alignment ensures efficiency and effectiveness. It's a powerful way for leaders to model the behavior they expect from their teams.
Leading by Example
Leadership is about inspiration and influence. By demonstrating the discipline to begin with the end in mind and create a clear project charter, leaders set a strong example. Team members are more likely to adopt these practices themselves, enhancing the overall performance of the team and increasing the likelihood of project success.
Conclusion
Habit 2, "Begin with the End in Mind," and a project charter share the same philosophy, clarity of purpose and direction lead to more focused and effective action. Leaders who master this habit and apply it to their projects through a well-crafted charter will see improved results. It's a powerful combination for any leader looking to enhance their effectiveness and the success of their initiatives.
References
Covey, S. R. (1989). The seven habits of highly effective people: restoring the character ethic. New York, Simon and Schuster.
Project Management Institute, 2017. APA, 7th ed. Project Management Institute.
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